What
You’ll Learn
You’ll Learn
- Understand the core concepts behind generative AI
- including how large language models and text-to-image systems work.
- Apply effective prompting techniques to guide AI tools like ChatGPT
- DALL·E
- and others for writing
- analysis
- and creativity.
- Use popular generative AI tools across formats — including text
- image
- voice
- and code — with confidence and clarity.
- Identify real-world use cases of generative AI in industries such as marketing
- education
- healthcare
- and law.
- Recognize the ethical considerations
- risks
- and limitations of generative AI
- including bias
- misinformation
- and privacy concerns.
- Evaluate the strategic and business value of generative AI and collaborate with AI tools in a human-centered
- responsible way.
Requirements
- No prior experience with AI or programming is required.
- A basic familiarity with using everyday digital tools (like web browsers
- emails
- or document editors) is helpful but not essential.
- Learners should be comfortable reading and writing in English
- as AI tools and prompts are language-based.
- A stable internet connection and a laptop or desktop computer are recommended for accessing AI tools and completing hands-on practice.
- Curiosity
- creativity
- and a willingness to experiment with new technologies are the only things you truly need!
Description
The Generative AI Foundational Certificate Course is your entry point into the world of Generative AI—one of the most transformative technologies of our time. Designed for beginners and professionals alike, this course provides a practical, non-technical introduction to the tools, techniques, and use cases shaping the future of work.
You’ll start by learning the fundamentals of generative AI, including how tools like ChatGPT, DALL·E, and Midjourney turn simple text prompts into powerful content. Through hands-on examples, you’ll master the basics of prompt engineering—a critical skill that helps you generate better outputs in writing, design, research, and coding tasks.
Explore how AI tools for writing, image generation, voice synthesis, and code generation are being used across industries like marketing, education, healthcare, and law. You’ll gain insights into how professionals are leveraging AI to boost productivity, accelerate creativity, and reduce repetitive work.
Beyond usage, the course also covers the ethical dimensions of generative AI—including privacy, misinformation, bias, and intellectual property. You’ll learn how to use AI responsibly and strategically, whether you’re adopting it in your role or leading change in your organization.
By the end, you’ll not only understand how generative AI works, but also how to use it confidently in real-world scenarios. Upon completion, you’ll receive a recognized certificate to showcase your skills and stay competitive in an AI-driven economy.
Whether you’re a marketer, teacher, entrepreneur, or simply curious about AI, this course equips you with the foundational knowledge to get started—fast.
Who this course is for:
- Professionals in marketing
- education
- law
- healthcare
- or business who want to explore how generative AI can streamline and enhance their work.
- Content creators
- writers
- designers
- and freelancers looking to boost productivity and creativity with tools like ChatGPT
- DALL·E
- and Midjourney.
- Managers
- team leads
- and decision-makers interested in understanding AI capabilities to make informed
- strategic choices.
- Students and career-changers who want to build in-demand AI skills without needing a technical background.
- Anyone curious about the future of work and how to responsibly use AI to collaborate
- create
- and communicate more effectively.
