What
You’ll Learn
You’ll Learn
- How modern sales work and why they are different from traditional sales methods
- Key characteristics of top-performing salespeople and how to identify them
- Step-by-step strategies to recruit
- adapt
- and develop sales talent
- How to create and manage a powerful sales team that thrives in today’s competitive landscape
- Building training programs to develop the right skills in your salespeople
- The art of managing performance-based coaching to achieve measurable improvements
- Creating and managing effective motivation and compensation plans for your sales team
- How to generate
- nurture
- and convert leads using modern
- customer-centric techniques
- Collaboration with marketing teams for seamless lead generation and conversion
- Leveraging technology to streamline and accelerate the sales process
- Conducting experiments and learning from successful case studies to continuously improve
- Forecasting the future of sales and adapting to ongoing changes in the market
- Practical exercises and homework to immediately apply the concepts to your business
Requirements
- Basic understanding of sales team management and leadership
- Experience in leading sales teams or managing business development
- Willingness to learn and apply modern sales techniques and digital tools
- Strategic mindset for improving sales processes and team performance
- Ability to allocate time for structured learning and practice in an online environment
- Familiarity with business metrics and customer journey (helpful
- but not mandatory)
Description
Are you ready to lead your sales team to the next level and dominate your market? As a VP of Sales, Chief Revenue Officer, or sales leader, you already know the stakes: standing still isn’t an option. Your competitors are evolving—are you?
This course will give you the edge. In 16 engaging lessons, we’ll guide you through the complete playbook of modern sales mastery. No outdated cold calls or pushy tactics here—just proven strategies that work in today’s buyer-driven market.
You’ll start by learning how to hire the right people, from understanding the characteristics of top-performing salespeople to crafting scorecards and interview questions that reveal true talent. Then, we’ll show you how to find top salespeople using proactive sourcing on LinkedIn, from your own team, and through smart recruitment strategies.
Next, you’ll master onboarding and training—how to adapt new hires quickly and build training programs that turn average performers into superstars. You’ll unlock the secrets to coaching sales teams, designing compensation systems that truly motivate, and nurturing sales leaders who inspire performance.
But that’s not all. We’ll teach you how to generate and convert leads in a modern, inbound world. Learn to harness the power of content, social media, and smart marketing to bring customers to your door—no more cold calling.
You’ll discover the best tools and technologies to accelerate sales, how to organize experiments to boost conversions, and how to future-proof your sales team for what’s next in the industry.
This isn’t theory. Each class features real-world examples, actionable templates, and frameworks you can apply immediately.
Course program includes:
-
Hiring the right people to sell
-
Five characteristics of the most advanced salespeople
-
Finding top salespeople
-
Salesperson’s first hire and onboarding
-
How to train salespeople
-
Building the right salesperson
-
Sales force management
-
Motivation and compensation for the team
-
Nurturing sales leaders
-
Generating leads
-
Converting leads
-
Interaction with marketing
-
Technology for faster sales
-
Organizing experiments
-
Case studies of top experiments
-
The future of sales
Don’t let your competitors outpace you. Join this course today and lead your team to record-breaking performance.
Who this course is for:
- Vice Presidents of Sales (VP of Sales) — for those leading the entire sales strategy of a company and aiming to optimize processes
- coach their teams and drive record-breaking revenue.
- Chief Sales Officers (CSO) — for senior executives responsible for overall sales performance and growth
- who need to align sales strategies with broader company goals.
- Sales Directors — for professionals managing regional or global sales operations
- looking to boost results and team efficiency with modern approaches.
- Senior Sales Executives — for experienced salespeople ready to upskill and step into leadership roles
- learning how to mentor and inspire their team.
- Business Development Managers — for those tasked with expanding the customer base
- who want to master advanced sales techniques and become future sales leaders.
- Sales Managers and Team Leaders — for those leading day-to-day sales teams
- seeking new strategies to coach their staff
- boost morale
- and close more deals.
- Aspiring sales leaders — for ambitious professionals looking to move into top-tier sales roles and gain the knowledge and confidence to succeed.
- Anyone who wants to build
- manage and grow high-performing sales teams — for those eager to combine practical tools with proven methods to elevate their sales department’s results.
