Business Strategy & Innovation Frameworks

Welcome to course: Business Strategy & Innovation Frameworks by MTF Institute

Unlock the secrets to building and sustaining competitive advantage in today’s rapidly evolving business landscape. This comprehensive course, “Business Strategy & Innovation Frameworks,” is your essential guide to understanding, developing, and executing winning strategies that drive growth and innovation.

You’ll begin by establishing a strong foundation in strategic management, delving into core strategic frameworks that shape effective business decisions. Move beyond traditional thinking as we explore disruptive innovation concepts, including how to identify new market spaces with the groundbreaking Blue Ocean Strategy and uncover true customer needs through the Jobs To Be Done (JTBD) framework.

The course then equips you with agile methodologies for strategic adaptation. Learn the principles of the Lean Startup methodology, including how to efficiently test ideas, articulate your business model using the Lean Canvas, and understand the art of pivoting for strategic flexibility. Discover how Action Research can transform your strategic approach into a continuous learning cycle.

Further your expertise by analyzing the Value Chain, understanding how every internal activity contributes to customer value and competitive differentiation. Explore diversification strategies to expand your business reach and learn the pursuit of excellence to achieve a “WOW” factor in your offerings.

A special supplementary module on Disruptive Thinking will challenge your conventional thought patterns, helping you identify industry blind spots, overcome cognitive biases, and embrace failure as a learning opportunity. You’ll learn to leverage diverse perspectives and collaborative problem-solving to drive disruption, applying these principles across various industries, from business and administration to science, technology, banking, and finance, and even to your own personal career.

With over 6 hours of video content, practical exercises, and real-world case studies, you’ll gain the confidence and tools to formulate robust strategies, foster innovation, and lead your organization toward sustainable success. Whether you’re an aspiring entrepreneur, a seasoned manager, or a product professional, this course will empower you to become a true game-changer in your field.

Course provided by MTF Institute of Management, Technology and Finance

MTF is the global educational and research institute with HQ at Lisbon, Portugal, focused on business & professional hybrid (on-campus and online) education at areas: Business & Administration, Science & Technology, Banking & Finance.

MTF R&D center focused on research activities at areas: Artificial Intelligence, Machine Learning, Data Science, Big Data, WEB3, Blockchain, Cryptocurrency & Digital Assets, Metaverses, Digital Transformation, Fintech, Electronic Commerce, Internet of Things.

MTF is the official partner of: IBM, Intel, Microsoft, member of the Portuguese Chamber of Commerce and Industry.

MTF is present in 217 countries and has been chosen by more than 775000 students.

Course Author:

Dr. Alex Amoroso is a seasoned professional with a rich background in academia and industry, specializing in research methodologies, strategy formulation, and product development. With a Doctorate Degree from the School of Social Sciences and Politics in Lisbon, Portugal, where she was awarded distinction and honour for her exemplary research, Alex Amoroso brings a wealth of knowledge and expertise to the table.

In addition to her doctoral studies, Ms. Amoroso has served as an invited teacher, delivering courses to a wide range of students from undergraduate level to business professionals and executives. Currently, as Head of the School of Business and Management at MTF, she leads the Product Development academic domain. At EIMT, where she also supervises doctoral students, Ms. Amoroso offers advanced instruction in research design and methodologies. Furthermore, she serves as a Research Consultant.

In synergy between academical and business experience, Ms. Amoroso achieved high results in business career, leading R&D activities, product development, strategic development, market analysis activities in wide range of companies. She implemented the best market practices in industries from Banking and Finance, to PropTech, Consulting and Research, and Innovative Startups.

Alex Amoroso’s extensive scientific production includes numerous published articles in reputable journals, as well as oral presentations and posters at international conferences. Her research findings have been presented at esteemed institutions such as the School of Political and Social Sciences and the Stressed Out Conference at UCL, among others.

With a passion for interdisciplinary collaboration and a commitment to driving positive change, Alex Amoroso is dedicated to empowering learners and professionals for usage of cutting edge methodologies for achieving of excellence in global business world.

Course Description:

Welcome to the ultimate guide for unlocking the secrets to building and sustaining competitive advantage in today’s rapidly evolving business landscape. This comprehensive course, “Business Strategy & Innovation Frameworks,” is your essential pathway to understanding, developing, and executing winning strategies that drive unparalleled growth and groundbreaking innovation.

In this course, you will:

• Master core strategic frameworks to make effective business decisions.

• Identify new market spaces and create new demand using the groundbreaking Blue Ocean Strategy.

• Uncover true customer needs and drive product innovation with the powerful Jobs To Be Done (JTBD) framework.

• Apply Lean Startup methodologies to efficiently test ideas, validate concepts, and pivot for strategic flexibility.

• Analyze Porter’s Value Chain to optimize internal activities and enhance customer value and competitive differentiation.

• Cultivate a disruptive mindset to identify industry blind spots, overcome cognitive biases, and embrace innovation in any industry.

You’ll begin by establishing a strong foundation in strategic management, delving into core strategic frameworks that shape effective business decisions. Move beyond traditional thinking as we explore disruptive innovation concepts, including how to identify new market spaces with the groundbreaking Blue Ocean Strategy and uncover true customer needs through the Jobs To Be Done (JTBD) framework.

This course then equips you with agile methodologies for strategic adaptation. You will learn the principles of the Lean Startup methodology, including how to efficiently test ideas, articulate your business model using the Lean Canvas, and understand the art of pivoting for strategic flexibility. Discover how Action Research can transform your strategic approach into a continuous learning cycle.

Further your expertise by analyzing the Value Chain, understanding how every internal activity contributes to customer value and competitive differentiation. We will also explore diversification strategies to expand your business reach and learn the pursuit of excellence to achieve a “WOW” factor in your offerings.

What makes this course different and why should you learn from MTF Institute? We believe in practical, actionable knowledge that you can apply immediately. This course stands out with a special supplementary module on Disruptive Thinking. This module will challenge your conventional thought patterns, helping you identify industry blind spots, overcome cognitive biases, and embrace failure as a learning opportunity. You’ll learn to leverage diverse perspectives and collaborative problem-solving to drive disruption, applying these principles across various industries, from business and administration to science, technology, banking, and finance, and even to your own personal career.

With over 6 hours of high-quality video content, practical exercises, and real-world case studies, you’ll gain the confidence and tools to formulate robust strategies, foster innovation, and lead your organization toward sustainable success. We’ve designed this programming course to be easily understood by absolute beginners while offering depth for seasoned professionals. You’ll find complete working files and code samples (where applicable), allowing you to work alongside the instructor. Upon finishing the course, you’ll receive a verifiable certificate of completion.

Whether you’re an aspiring entrepreneur, a seasoned manager, a product professional, or simply looking to enhance your strategic capabilities, this course will empower you to become a true game-changer in your field.

Enroll now and transform your approach to business strategy and innovation!